Unfortunately, Hoka One One doesn't offer a dropship option to most retailers, which means you'll have to have everything shipped to your store. However, with a little creativity, you can accommodate the two most popular delivery options (with a little twist). They are:
In-store pick up
Ship to customer
First, let's look at how the Run Free Project platform handles Hoka differently. When a customer visits your online store and chooses a style, width, and size that is only available via Relay, they'll receive a message specific to Hoka Relay items, shown in the example below.
This message sets reasonable expectations with customers up front and ensures them that, while you may ultimately offer in-store pickup for these items, they are not in stock and are not available at their favorite retail location at this time.
Fulfillment
Armed with reasonably set expectations, your customer has placed an order for a Hoka product which you'll fulfill via Relay. They will automatically receive the standard invoice from your online store that they'd receive as a result of any other purchase.
This invoice informs them that their order has been placed and is awaiting fulfillment. You will receive the standard order placed notification as well.
Here's where things change...
To Ship to the Customer (the "two-hop")
Refer to the Manage Orders page for instructions on how to fulfill orders if you're unfamiliar.
Select the order (navigate to the "Relay" tab to display only Relay orders), choose Action > View
Review the item SKU, width (where necessary), size, etc. and place the "from vendor" order on the Hoka B2B site, with your store address as the recipient address.
In the Order Notes section, indicate that you have placed the order with Hoka, include relevant order details, and flag that you are awaiting delivery to store.
Toggle "Mark As Processing" On
Click Save
When the item arrives at your store, re-label the item with the customer shipping details (in a shipping-appropriate box), and ship to the customer.
Navigate to the Manage Orders page on the Run Free Platform, choose the Processing tab, and find the order the corresponds to the aforementioned shipment
Click Action > Fulfill
Choose the appropriate shipping provider, and enter the shipping details as you would with any other online order on the Run Free Plaftform
Allow the Customer to Pick Up In Store
Refer to the Manage Orders page for instructions on how to fulfill orders if you're unfamiliar.
Select the order (navigate to the "Relay" tab to display only Relay orders), choose Action > View
Review the item SKU, width (where necessary), size, etc. and place the "from vendor" order on the Hoka B2B site, with your store address as the recipient address.
In the Order Notes section, indicate that you have placed the order with Hoka, including relevant order details, and flag that you are awaiting delivery to store.
Toggle "Mark As Processing" On
Click Save
Outside of the Run Free Project platform, open your email client (whichever is associated with the store's email address), and create a new email.
Referencing the customer record in your Run Free store, find the email address.
Highlight the email address, press CTRL and C (or Command and C on the Mac) to copy it.
Select the "to" field in your email client and press CTRL and V (or Command and V on the Mac) to paste it. The customer's email address should appear.
Enter an appropriate subject. It may be a good idea to reference the order number.
Type an email to the customer informing them that their order is being fulfilled by Hoka and will be available for in-store pick up in the next few days, and that they'll receive an email from the store when they can come and get it.
When the item arrives at your store, navigate to the Manage Orders page on the Run Free Platform, choose the Processing tab, and find the order that corresponds to the aforementioned shipment
Click Action > Fulfill
Choose "Ready for In Store Pickup", ensure the address is correct, add any additional notes that may be necessary, and click send.