To brand a store before onboarding you need to:
Gather Images
From their current site and social media, gather images by inspecting the page, then sources, then images.
You will need:
~ 5 pics to be used for headers and full page images
logo
fave icon
Set Branding
In Layout: Branding:
turn on round elements and delete custom CSS for round elements
upload favicon
upload headers and full page images
Set Store Settings
In Store Settings:
Set Colors
Upload logo
Set shipping to flat rate of $8 for purchases under $100
Update subtile slogan or remove if not applicable
Update support email address
Set Order Alert
In Store Settings: Alerts setup an alert to email orders@runfreeproject.com when an order is placed.
Set Social Links
In Store Settings: Social add links to store's social sites pulled from their current site / google search.
Turn on Gift Cards
In Store Settings: Gift Cards enable the 'Allow Dynamic Gift Card Sales' setting.
Set Default Content
In Layout: Content:
Change email link in FAQ to the site's support email.
Modify Terms of Service in your favorite text editor by searching for 'state' and replacing it with the state the store is located in.
Add Location
In Products: Locations add each location for the store that is sending inventory from their POS.
Add Tax
In Products: Taxes add a tax for the state the store is located in by adding the zip for the store to this URL https://www.sale-tax.com/06355.