Linking Directly to Search Results

Want to send customers straight to a specific group of products in your store? Whether it's for a social media post, an email campaign, or just a quick link to share, you have a variety of easy options.
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You can link directly to any category, sub-category, or brand in your store. Here's how:

That will take you to the permanent URL for that grouping. Copy it and share it anywhere!
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You can also create links that run a search on your store automatically. This is great for linking to a specific product type, brand name, or any keyword grouping.
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​Basic search - searches for each word independently:
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This will return results containing "specific" and "product" anywhere in the product data, ranked by relevance (%20 is a URL-encoded space).
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​Exact phrase search - Users can wrap any phrase in quotation marks to search for the entire contained phrase instead of the individual words. For example, to search for "brooks ghost the shoes not the ghost", adding the " " as bookends to the phrase tells the search function it should only look for results with the whole contained phrase. To recreate searches for the words as a contained phrase in your links:
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By wrapping the search term in quotes (%22 is a URL-encoded quotation mark), the search will look for "specific product" as one complete phrase rather than matching the words individually.
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Quick Reference:

Our search functionality uses smart relevance ranking, synonym support, and real-time filtering to help your customers find exactly what they're looking for. For more details on how it all works, check out these articles: