The number most common reason is they are not set as "Sellable Online" in RICS. Keep in mind we can only display SKUs that RICS "pushes" to us. If this toggle is turned off for a particular brand or SKU, we won't know it exists on our end.
Here's how to double check in RICS:
In the RICS Back Office, go to Setup > Manage Suppliers.
To select an existing supplier, enter or search for the supplier code in the Supplier Code field.
After the supplier is selected, the supplier details will populate.
Click the eCommerce Options tab as shown in the image below.
Select All of this supplier's products are available to sell online.
Click Save and Clear.
After toggling this option on be sure to allow up to 24 hours for RICS to push data to Run Free.
For more information about setting suppliers online, please take a look at the RICS support documentation here.
I double-checked and these SKUs are marked "Sellable Online" in RICS, but they still aren't showing up in my virtual storefront. Now what?
A less common, but possible scenario is your SKUs may have been inadvertently deleted by one of your users in Run Free. Don't stress. The “deleted” status is just a hide or archive flag, designed to let you delete items you know you'll never have in stock again. We'll be adding a feature in the future to allow you to view “deleted” SKUs and restore them if needed. For now, we're happy to double-check manually for you. Just email a list of missing SKUs to support@runfreeproject.com, and we'll dig into it.