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You’ve Got Access to Your Run Free Project Site — Now What?

This article helps retailers figure out what to do first once they get access to their Run Free Project site.

David Rose avatar
Written by David Rose
Updated today

Getting access to your Run Free Project (RFP) site is an exciting step—but you may be asking: where do you actually start?

The short answer: start by getting products online.

Once products are online, customers can purchase directly from your Classic Shop page, or you can begin building collections and custom pages that guide shoppers through a more curated experience.

If you already have products online and are thinking about the next steps—be sure to check out our guide on managing collections and taking your Run Free Project site live.


Setting Products to Online in Run Free Project

Setting products to Online in Run Free Project is how you make them visible and available for purchase on your storefront.

Before a product can be turned online, it must be complete. A complete product includes:

  • At least one product image

  • A description

  • A price

When products first come into Run Free Project, our metabase automatically populates images and descriptions for many products.

This means you’ll often have a group of products that are already complete and you'll just need to verify their picture and description before you turn them online.

A great approach is to start with those completed products first. Turn them online to quickly build out your storefront, then come back and work through any incomplete products once your core assortment is live.


Use Filters to Work More Efficiently

Your list of products can be large so filters are key to staying organized and moving quickly.

We recommend starting with:

  • In-stock

  • Offline

  • Brand

From there, focus on your most popular brands. Turn those products online first, then work through additional brands as time allows.

You can also think in terms of core categories. For many stores, footwear is the primary focus. A common workflow is to:

  1. Filter for core footwear brands and categories

  2. Turn all completed footwear products online

  3. Follow up with accessories and secondary categories afterward

This ensures your site launches with the products customers are most likely to shop first.


Build Your Storefront in Stages

You don’t need to perfect every product before going live. Start with what’s already complete, get those products online, and build momentum from there.

Once your core products are online, you can take your time completing additional products, refining collections, and shaping the overall shopping experience.

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