The Run Free Project enables you to maximize your online impact by providing easy to use site-wide and on-page SEO tools.

Navigate to Settings > SEO to manage store-wide search engine optimization.

Default SEO Settings

This section controls your digital storefront's SEO settings such as meta keywords, meta description, and sitemap.

Meta Keywords: Meta Keywords help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes” in the source code of your page, rather than on the live, visible page itself. The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your store's pages.

Meta Description: Sometimes called a meta description attribute or tag, this field is an HTML element that describes and summarizes the contents of your store for the benefit of users and search engines. Your meta description acts as "organic ad text", meaning that when your ad ranks for a keyword, Google and other engines will often show the meta description as a summary of the page. It also has the power to raise the click-through rate of your organic search results. That means more of the people who see your store in their search results will actually click through and land on your store. That means more traffic for you, even if your ranking stays the same!

Your Sitemap: This section provides you with the URL to your live XML sitemap. XML sitemaps can help search engines understand your site and find all of its content. Most search engines will check your sitemap the first time your page is crawled for indexing, after which it will be up to you to submit your sitemap to the search engines to let them know things have changed on your store's site.

Search Engine Specific

This section allows the Run Free Platform to add and verify your store with Google, Bing, and Yandex.

Follow the simple guidelines we've placed beneath each search engine and let the platform do the rest!

This section is accessible on each Item Detail page beneath the description.

SEO Page Title: The single most impactful place you can put the keyword you want to optimize for is your page’s title tag. The title tag is not your page’s primary headline. The title tag is what you can see at the very top of your browser, will frequently be what a searcher sees in search results for your store, and is populated with whatever you enter into this field.

SEO Keywords: These are page-specific meta keywords that help tell search engines what the topic of the page is. The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of this specific item description page.

SEO Item Description: Sometimes called a meta description attribute or tag, this field is an HTML element that describes and summarizes the contents of this page for the benefit of users and search engines. Your meta description acts as "organic ad text", meaning that when your ad ranks for a keyword, Google and other engines will often show the meta description as a summary of the page. It also has the power to raise the click-through rate of your organic search results.

Alt Text For Images: How you mark up your images can impact not only the way that search engines perceive your page, but also how much search traffic from image search your site generates. The alt text attribute is an HTML element that allows you to provide alternative information for the images associated with this page. This also gives you another opportunity – outside of your content – to help search engines understand what your page is about.

Meta keywords and meta descriptions are available for each category and brand. This section can be accessed by navigating to Manage Inventory > Brands or Manage Inventory > Categories, selecting a brand or category, and tapping edit.

SEO Keywords: These are page-specific meta keywords that help tell search engines what the topic of the page is. The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of this specific item description page.

SEO Description: Sometimes called a meta description attribute or tag, this field is an HTML element that describes and summarizes the contents of this page for the benefit of users and search engines. Your meta description acts as "organic ad text", meaning that when your ad ranks for a keyword, Google and other engines will often show the meta description as a summary of the page. It also has the power to raise the click-through rate of your organic search results.

Your store's URL structure can be important both from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and a share-ability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently).

The Run Free Platform creates a unique URL for each product by default. You can also create unique URLs by brand, product, and category to maximize share-ability.

Brand-Specific URLs: Navigate to Manage Inventory > Brands, choose a brand, then tap "View". A new browser window will open, displaying the brand in your storefront with that brand's unique URL in the address field.

Category-Specific URLs: Navigate to Manage Inventory > Categories, choose a category, then tap "View". A new browser window will open, displaying the category in your storefront with that category's unique URL in the address field.

Unique URLs are commonly used for targeted advertising. For example, if you decide to run an advertisement featuring certain items for a Thanksgiving Turkey Trot, you would: